Keyword Cluster 101
Keyword Cluster allows you to target up to 50 keywords at one time. Targeting multiple low or mid volume keywords can help you with a few things:
- Improve keyword position that your main competitors are NOT on page `1, allowing your listing to possibly convert better on those keywords.
- Improving the position of multiple keywords that share a common "seedword" can help improve the rankings of that "seedword".
- Ranking for multiple keywords on Amazon also allows you to simply have more real estate besides your core keywords.
Below is a short video on best practices on how to use Cluster properly.